About Us

Our mission is to advance the success of our members by promoting economic and business development while elevating cultural awareness and building bridges to support our Latino business community. 

We do this in several ways, including:

  • Serving as the regional voice for Latino business
  • Creating networking and other opportunities to grow your business
  • Offer member-to-member discounts
  • Showcase members and their talents
  • Provide resources for marketing and training
  • Promote our communities
  • Small Business Advocacy
  • Civic participation
  • Facilitate cultural and educational relationships
  • Entrepreneurial assistance
  • Latino Resource Center

Board of Directors

Nicole Bernal Ruiz

Mike Archuleta

Sonia Gutierrez

Louise Goodman

Jerry Martinez